SEO and GEO
A monthly check of how search engines and AI assistants read your website, with a clear list of what to fix and in what order. Open to any business, whoever built the website.
In short
SEO Management is a monthly crawl of your website that checks its technical health, the on-page basics search engines rely on, and whether AI assistants such as ChatGPT and Perplexity can read it (GEO, generative engine optimisation). You receive a prioritised fix list each month. No login to your website is needed. For websites we build or host, the fixes are applied for you on the Hosting and SEO plan.
How it works
Search engines and AI assistants do not look at your website the way a visitor does. They follow links from page to page and read what is underneath: titles, headings, descriptions and structured data.
Each month we follow the same route through your website and record what gets in the way: broken links, missing descriptions, duplicate titles, pages an AI crawler cannot read.
You get a prioritised fix list. Once the changes are made, the next month's crawl confirms they have held and catches anything new.
Whether every page loads, is served securely, has one main address, and can be reached by following links. Broken links and redirect chains are listed.
Page titles, the main heading on each page, meta descriptions (the summary shown under a search result), canonical tags and image descriptions.
Whether AI crawlers are allowed in, whether the content is readable without running scripts, and whether structured data describes your business correctly.
Most of what holds a small business website back in search is invisible from the front. In our survey of 88 local businesses around Newcastle-under-Lyme, 40 of the 72 websites that loaded scored zero on the on-page basics: a sensible page title, exactly one main heading, a meta description, a canonical tag, and a reachable sitemap. The full figures are in the survey write-up.
The same details now decide whether an AI assistant can work out what your business does and where. What this means for you: a monthly check finds these faults, puts the ones that matter most first, and catches anything that drifts back after a change.
A homepage looks fine to a visitor. Behind it, the page title is still the template default, there are two main headings rather than one, and there is no meta description, so search engines write their own summary of the page.
The fix list puts those three first, because they are quick changes that affect how every search result for that page reads. A missing sitemap comes next, then the lower-priority items. The following month's crawl shows which have been done.
An illustrative example of how the service works, not a description of a client project.
SEO (search engine optimisation) is about how search engines such as Google and Bing find, read and rank your website. GEO (generative engine optimisation) is about whether AI assistants such as ChatGPT, Perplexity and Google's AI answers can find your website, read it and identify your business correctly. Most of the groundwork is the same, so this service covers both.
No. The check reads the website from the outside, the same way a search engine does.
On the standalone service, your team or developer makes them from the fix list. For websites we build or host, the Hosting and SEO plan applies the fixes for you.
No, and nobody can honestly promise one. The service finds and prioritises what gets in the way of your website being found and understood, and confirms each month that it has been dealt with.
SEO Management is an ongoing monthly check of your website. The AI Visibility Check is a one-off look at whether AI assistants can find and correctly identify your business across your whole online presence, including listings and profiles, not just the website.
No. It is open to any business, whether or not we built the website.
Getting found
88 independent businesses around Newcastle-under-Lyme and Stoke-on-Trent surveyed: 65 had a website not doing them justice. Anonymised dataset, CC BY 4.0.
Getting found
AI assistants read a website differently from a person. A plain look at what they can and cannot pick up, and the ordinary fixes that close the gap.
Getting found
Your name, address and phone number appear in more places than you think. Here is why they drift apart, why it matters, and how to bring them back into line.
Getting found
Headings are the outline search engines, AI assistants and screen readers read a page from. Four ways they drift, a five-minute check and what good looks like.
Getting found
Sixteen of 88 surveyed businesses had no working web address while still trading. How renewals fail silently, what else stops working, and a ten-minute check.
Getting found
The Google Business Profile fields that decide which searches you appear in, two sections many people miss, handling reviews within the rules, and a routine.
Getting found
Deciding what your website is for, the four figures worth watching, three that mislead on small numbers, and the one question that tells you more than any.
Getting found
Just under a third of surveyed local websites failed on upkeep: a stale copyright year, a leftover template page or a duplicate copy. A twenty-minute check.
Book a call at a time that suits you, or email if you would rather write it down. You speak to the person who would do the work, and you get a straight answer and a fixed quote.
