About
A founder-led web and AI studio in Newcastle-under-Lyme
Scorpion AI Tooling builds websites, keeps them easy to find for search engines and AI assistants, and sets up AI for small businesses across Staffordshire, Cheshire and the UK.
In short
Scorpion AI Tooling Ltd was founded by Sam and is registered in England and Wales (company no. 17336409), with its registered office in Newcastle-under-Lyme, Staffordshire. It is founder-led: the person who scopes your project is the person who does the work, from your first message to launch.
In Sam's own words
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First jobs
I've worked in and around small, independent businesses for most of my life. My first job was at a dog groomers when I was 12, then waitstaffing through my teens, so I've always had a soft spot for them.
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University and freelancing
I was studying criminology at university, freelancing as a coder and AI developer on the side.
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Noticing the gap
That's when I noticed something that didn't sit right with me: small businesses kept getting stuck choosing between software priced for big companies or plans with real limits on what they could actually do with it. That gap seemed to be growing, not shrinking.
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The chatbot job
Through a networking course, I got talking to Chris, who asked me to update a chatbot for him. Doing that work made me realise this was something I actually wanted to do for a living.
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Founding Scorpion
The job market wanted three years' experience with large language models and I only had two, so rather than keep waiting for someone to give me a chance, I decided to build something myself. That's how Scorpion AI Tooling started.
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Today
Mostly specialising in Claude now, and the company's developing nicely. I'm also constantly building tools outside the small-business side of things, like an ADHD form helper and dyslexia-friendly AI skills, because making good tools more accessible matters to me just as much as making them affordable.
Chris's own review of that first chatbot job is on the testimonials page.
What founder-led means for you
There is no hand-off between the person who scopes your project and the person who builds it. The same person does both, from your first email through to launch. It is also part of why pricing stays close to what a project actually costs to deliver.
What this means for you: one person who knows your project, answers that come straight from them, and a quote that reflects the work rather than overheads.
Company details
- Company
- Scorpion AI Tooling Ltd
- Company no.
- 17336409
- Registered office
- 15 Snowgoose Way, Newcastle-under-Lyme, Staffordshire, ST5 2GA
- Insurance
- Business insurance held; certificates and cover details on request
- VAT
- Not VAT registered
Talk it through first
Book a call at a time that suits you, or email if you would rather write it down. You speak to the person who would do the work, and you get a straight answer and a fixed quote.